Many of you that are bloggers or own website that generate an income know that traffic is king. With out traffic, i.e visitors stumbling on to your site, we don’t make money. We depend on the masses to visit in the hope 1-3% will click an ad or buy a product.
Most of our traffic comes form search engines like yahoo, bing and the overlord Google. Now google has such a monopoly on the search traffic world it is frightening. Because what if they decided to make a little change in their search parameter that happens to effect someone’s traffic. Well it happens often and while they say no worries it only effects “some small number”% of searches, that small number represents people losing income.
Now I understand that there are some bad, spammy sites that have no business showing up high in the rankings as they benefit no one. I just wish it was left up to some math formula, it needs a little more human intervention.
I’ll give you some personal examples. Around sept 28th google rolled out their EMD update. This targeted sites with Exact Match Domain names, which are popular among niche site marketers. With this update some say a mini Panda update was release as well. Below are a couple graphs showing search engine traffic for a couple of my niche site.
Ok they are mini niche sites I’m not really going to loose sleep of those, even if they did bring in some money. But these next two graphs show my smoothie site and even my female tattoo site, these sites I am more actively involved with and not a build and forget niche sites. Notice the date of the decline. My smoothie site used to enjoy page one status (even #1 for awhile) nowhere in the rankings now.
Even my maternity photography site was hit as you can see below. It also enjoyed page one status , then wham it was lost not even showing up in the top 100. As you can see it has come back a bit with traffic picking up again, and last weeks report had it #22. It still shows that a legit business site (not a niche site) can get caught up in googles updates. This site provides me with my main source of income an for those 2 weeks potential clients couldn’t find me.
I still rank well on yahoo and bing but with google’s monopoly on search engine traffic it shows that with a change on their part businesses can be devastated. This in my opinion is not right and something needs to change.
For now I continue to massage my main sites to improve rankings and thus improve my income. I do think I’m done with the micro niche sites. Not sure they are worth the effort any more.
What about you and your sites? Traffic and/or income drop? What are you doing about it?