I see and hear this question a lot; “where should I sell? Amazon or Ebay?”
To me its not an either or, its not a ‘vs’ issue.
While they do overlap in areas each to me is unique and have their own areas to sell that don’t do quite as well than the other. It would benefit any reseller to take advantage of both.
To me there are many pros to selling on Amazon FBA that make some items better to be sold on this platform. Basically if it has a barcode I am scanning it for Amazon, especially if its a new sealed item. Compared side by side most items (not all) will fetch a higher price on Amazon FBA. This is even compared to items that are sold Amazon Merchant Fulfilled. There is just something about the item being fulfilled by amazon that gets buyers to spend the extra money knowing that its coming from Amazon. Plus all the Prime members are getting that 2 day free shipping, they will pay extra for it just for that. Even used items that are in good shape, especially books do well on Amazon fetching a higher price that the same thing on eBay.
Another thing I love about FBA is that once I have gathers a late collection of items I just put them in a box (or two) then ship them off Amazon and thats the last I touch them. Its supper easy to list 50+ items in an hour then box them up. From that point Amazon deals with the storage, orders, shipping of each item and the customer service. I just get my ‘Paycheck’ every other week.
Now there are some cons of course. Amazon handling the customer service means instant refunds if a buyer requests it and you won’t know why for up to 45 days if ever. BUT most of the time it was a scam and buyer never returns the item you do get reimbursed so not totally a bad thing. On that note I had a return because the item was damaged during shipment from amazon to the buyer, I received a reimbursement for the item. Not the price I sold it at but more than what I paid for it so I made out anyway. That wouldn’t happen with eBay, you would be SOL.
Now there are some items you can’t sell on Amazon and for all those items I use eBay. For instance clothing, for Amazon you have to jump through a lot of hurdles to get approved for the category and items have to be new. Also items that may be used with out a box or vintage or unique items, they all would be better suited for eBay. I compare many of my finds to see who would offer the better price and sometimes eBay will win out. Take for instance the card game I found ‘Cards Against Humanity’ at a Goodwill. It was new and still wrapped but the wrapping had a tear. With Amazons rules I couldn’t see it as new, I would have had to list ‘Collectible Very Good’ which brings down the price I could ask. So I listed it on eBay instead and received $29 for it, $4 for shipping so I still made $25 which was the new price on Amazon.
With amazon everything has to be packaged well for storage. You have to box your mugs, shrink wrap this or bubble wrap that, stick a half doz labels on it. With eBay you only have to do this when you are ready to ship to your customer (and no stickers). This also leads to some of the cons of eBay. YOU do all your own shipping of each item. YOU have to store everything until it sells. These two things on their own take a bit of your time, then there is the listing. With Amazon everything has to have a barcode, with this you type in the items UPC code and everything is there for you. Photos, description, etc all you have to do is select condition and price it. Done! Ebay’s listing can take a bit of time. You have to take your own photos, then describe, categorize etc etc. you be lucky if you can get 4-5 items done in an hour.
They both can be a pain in the ass in their own unique ways and you will always find someone bitching about one of them. You have to learn to work with the cons and make the pros work in your favor. Some like to just stick to the one platform they are comfortable with and thats great for them. I always think what would you do if that one platform went away? You would be screwed. So I would rather work with both for that ‘Multiple Streams of Income’. While Im out looking for those new items for Amazon I don’t close my eyes to those items that may sell well on eBay, in fact Im am trying to learn about more things I can sell so I can expand my inventory. If one niche isn’t selling well at the time, hopefully I have inventory in another niche that is doing well.
Don’t close yourself off to the other platform, it doesnt take that much work to expand and it could benefit you greatly in the long run.
Do you only sell on one platform or both? Why?